Kaeli Wiltbank

 

Expertise

Paid Advertising Strategy
Social Media Audience Development
Brand Marketing
Influencer Marketing
Client Relations
Data Analysis
Creative Writing
Creative Direction
Media Production

INDUSTRIES

Children’s Consumer Brands
Media Entertainment
Fashion & Beauty e-commerce
Consumer Packaged Goods

EDUCATION

BA Strategic Communications & Journalism
University of Utah
Salt Lake City, UT

AAS Social Media Marketing
LDS Business College
Salt Lake City, UT

Certifications

Facebook Blueprint
Google Ads Certificates
Shopify Partner
AI for Filmmakers

Tools

Google Ads Manager
Meta Ads Manager
Pinterest Ads Manager
TikTok Ads Manager
ChatGPT
Shopify
Squarespace
Google Analytics
Supermetrics
Whatagraph
Google Workspace
Asana
Slack
Canon Camera Equipment
Adobe Creative Suite
Final Draft Screenwriting
Dabble

Passion Projects

Cowgirl Studios
Cowgirl Monologues Podcast
Cowgirl Coven Club
Greer AZ Farmers Market


Volunteer Work

FARMERS MARKET ORGANIZER
Greer AZ Farmers Market

PHONE BANK VOLUNTEER
Swing Left

English Second Language Teacher
International Rescue Committee

MORMON MISSIONARY SERVICE MISSION
Rome, Italy Mission
The Church of Jesus Christ of Latter Day Saints

 

Experience

Sr. PAID Advertising Strategist

Little Dot Studios (All3media), Los Angeles, CA (Remote)

January 2023 - Present

  • Client Onboarding & Campaign Strategy

    • Develop comprehensive multi-platform paid media strategies with a focus on YouTube, TikTok, Instagram, and Connected TV video advertising campaigns.

    • Act as the primary liaison between fulfilling client expectations established in the pitching process and the paid media team’s successful execution of campaigns and hitting KPIs.

    • Maintain client-facing monthly content boosting calendars.

    • Analyze campaign data to develop insightful monthly performance reports, campaign wrap decks, and renewal proposals.

    • Lead bi-weekly client calls and manage day-to-day communication, facilitating friendly relationships between our clients and the paid media team. 

  • Team Leadership & Operational Management

    • Oversee the development of custom paid media projections and capabilities decks for prospective client pitches. Since starting at the company I’ve consistently doubled the number of YOY active clients that I’ve both pitched and successfully onboarded.

    • Streamline internal operations by managing Zoho project setups, legal and financial documentation (IOs, SOWs), and comprehensive team task tracking systems, such as our ad spend tracker, which helps us ensure accurate and real-time updated budget pacing.

    • Manage the team’s internal task management and team meeting doc as well as master client rolling notes and paid media reporting templates.

    • Spearhead thought leadership initiatives, including company Light Bulb Moments and presenting at industry webinars.

  • Client Industries include Global Children’s Consumer Brands (COPPA Compliant Advertising), Global Media Entertainment, Global Fashion, and CPG Alcohol Brands

Sr. Digital Advertising Strategist

Slicedbread agency, Los Angeles, CA (Hybrid)

October 2020 - October 2022

In my role as a Digital Advertising Strategist at Slicedbread, I specialized in working with luxury fashion & beauty e-commerce clients to develop, execute, and analyze the performance of digital advertising campaigns with a primary focus on Meta, Google, Pinterest, and TikTok advertising platforms. My aim was to drive sustainable ROAS (Return on Ad Spend) and contribute to the overall growth of e-commerce business.

  • “Kaeli has been an indispensable partner to both me and Borboleta ever since we onboarded Slicedbread as our DTC and B2B media agency. Not only has she been instrumental in helping us evolve and rightsize our paid footprint, she’s been a trusted sounding board and strategic consultant—helping me navigate the ever changing landscape that is online advertising. Needless to say, I am a staunch advocate and supporter of Kaeli. She’s smart, adaptable and an absolute pleasure to work with.”
    - Jennifer McCallum | Borboleta, VP of Marketing | LinkedIn Review

  • “I'm typically weary of working with digital ad agencies. In past experiences there is not much of an individualized approach. That has not been the case with Slicedbread which I have to attribute to our amazing account exec Kaeli. She is passionate, intelligent and strives to push our brand forward to success. I highly recommend working with them!”
    - Sanaz McCartney | ITEM m6, Director of Marketing | Slicedbread Agency Google Review

Creative marketing director

TruFRU, salt lake city, ut (in-office)

October 2019 - October 2020

As the Creative Marketing Director at TruFru, I led a team of 4 graphic designers and social media coordinators in executing a packaging rebrand for our frozen fruit dipped in chocolate. This involved redesigning packaging to stand out in major retailers such as Target, Costco, and Sprouts as well as building a new website and rebranding social media pages. Additionally, I spearheaded an influencer marketing campaign that kickstarted quite a substantial boost in brand visibility, increased product reviews on Target’s website, and put TruFru at the top of household grocery lists in the state of Utah and beyond.

sr. content marketing manager

Friendemic (now kenect), salt lake city, ut (Hybrid)

August 2015 - October 2019

As the Senior Content Marketing Manager at Friendemic, I played a key role in directing content creation and paid media boosting for the agency's top accounts in the automotive industry. My responsibilities included mentoring, training, and managing 5 junior content writers and paid media specialists.

Freelance media consultant

2014 - present

With over a decade of multi-dimensional experience in the digital media industry, I offer personalized brand marketing strategy guidebooks for companies seeking direction on how to most efficiently develop and execute digital marketing strategies for their business. I specialize in developing customized cross-platform marketing plans, offering step-by-step guidance on establishing strategic business marketing goals, team organization, content development, creative distribution, community building, influencer marketing, paid media, and reporting on ROI.

Outside of work I host the Cowgirl Coven Club where I interview folks on my podcast about their astrology charts, facilitate witchy community, and work with folks 1:1 in private astrology coaching sessions. While I still dabble in portrait photography, my aspiration is to take a seat in the director’s chair one day. My long-term vision as a writer, educator, & creative director is to create educational video courses and astrology workbooks for Gen Alpha girls and their Millennial mothers.